What is a typical conversion rate at a craft show?

Conversion rates at craft shows typically range from 3-8%. Well-known makers at targeted events may see 8-12%. A conservative estimate of 5% is a good starting point if you are unsure.

How do I estimate footfall?

Ask the event organiser for previous attendance figures. Small local fairs may get 200-500 visitors per day, mid-size events 500-2,000, and large craft shows 3,000-10,000+. Social media and weather will affect actual numbers.

Why bring more stock than expected sales?

A full, well-stocked stall looks more inviting and sells better. Running out of popular items means lost sales. The default 25% buffer ensures you have variety and backup stock throughout the show.

How should I split stock across product lines?

This calculator divides evenly across product lines, but in practice you should weight towards your best sellers. Bring more of proven items and fewer of new or experimental products.

CraftCalcs

Craft Show Inventory Planner — Stock the Right Amount

Calculate how many items to bring to a craft show based on expected footfall, conversion rate, pricing and product lines.

Expected Footfall

Estimated visitors per day

Conversion Rate

Percentage of visitors who buy

Average Price Point

Enter the cost in pounds

Product Lines

Number of different product types

Show Duration

Length of time

How We Calculate This

This calculator estimates sales from footfall and conversion rate, then adds a buffer for a fully stocked display.

The formula

Expected sales = Footfall x Show days x Conversion rate

Items to bring = Expected sales x (1 + Buffer %)

Per product line = Total items / Number of product lines

Frequently Asked Questions

Last updated: March 2026

All calculations are estimates. Always verify quantities before purchasing materials.